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June 2, 2025

The Hustle Can’t Hold the Standard

Why True Hospitality Leaders Build Leverage, Not Just Pressure
A tactical reset for hospitality leaders scaling experience without burnout.

Welcome to this edition of InnSights. This week, we’re taking aim at one of the most glorified traps in the hospitality world.

There’s a silent addiction that runs rampant in the hospitality industry.
It’s not alcohol, it’s not binge-eating foie gras between service or sneaking toxic levels of couverture chocolate in the patisserie—
It’s effort worship.

We idolise the chef that never leaves the kitchen.
We romanticise the GM who “lives at the hotel.”
We convince ourselves that the path to legendary service is paved in sweat, not structure.

But let’s be honest:

Effort doesn’t create consistency. Architecture does.

Yes, the hustle gets you in the game. But if you're still operating on hustle past a certain point, you're not leading a five-star team. You're barely keeping a four-star one from collapsing.

Because here’s the truth no one says out loud: You can’t scale chaos—no matter how hard you work.

From Head Office to the Pass—This Applies Everywhere

Before we go further, let’s clear something up: A lot of what you’re about to read might sound like it’s aimed at group executives or brand founders. And it is—at least on the surface.

But after 35 years working in private equity, operational advisory, and high-performance coaching across multiple industries including boutique luxury hotels, restaurant groups, and iconic venues, I’ve worked with well over a thousand leaders—one-on-one and within teams. GMs, Directors, F&B heads, group CEOs… every level you can imagine.

Whether you’re running a single high-end restaurant or overseeing 15 hotels in a global portfolio, the patterns are the same. The titles change. The uniforms change. But the dysfunctions?

Same script. Different linen.

So don’t tune out because you’re not at group level. If you run a team, a kitchen, a floor, or a P&L—this is for you.

You’re already operating at the altitude where leverage decides the outcome. The only question is: are you designing scale—or just absorbing pressure?

Sweat Gets You In. Better Systems Take You Further.

Early on, yes, you’ve got to put in the hours.

You’re jumping on the pass, resetting tables, back-plating for banquets, answering guest complaints, unclogging drains at midnight. That’s the early game. And it's necessary.

But let’s not glorify it.

Chaos isn’t culture. It’s just a lack of architecture.

If your “standard” depends on your personal presence, it’s not a standard. It’s a bottleneck.

Here’s a smarter approach: Use that grind phase to map the gaps.

  • What’s falling through?
  • What’s repeating?
  • Where are you the constraint?

Then—build the roadmap.

  • What roles will buy back consistency?
  • What systems will deliver quality when you’re not on site?

Each backfill isn’t just a cost. It’s an upgrade in operational equity.

The hustle gets the engine running. But better systems keep it from blowing up.

No One Cares How Many Tables You Turned

There’s a quiet badge of honour in hospitality: “No one works harder than me.”

Sounds impressive. Until you realise it’s the wrong metric.

If you’re still measuring your value by hours worked, you’re playing the wrong game.

You’re not here to be the hero. You’re here to build the environment where heroes can deliver at scale—without burning out.

The better flex? 

“No one builds consistency like me.” 

“No one scales guest experience like me.” 

“No one replaces themselves faster than I do.”

That’s leverage. That’s leadership.

Leverage Is the Hidden Ingredient in Every Iconic Experience

What’s the difference between a good five-star hotel… and an unforgettable one?

It’s not the marble. It’s not the menu. It’s not the linen or the crystalware.

It’s how well the operation delivers consistent excellence—with or without the exec on property.

Love him or hate him, Gordon Ramsay can’t be in every one of his restaurants at once. Between the Michelin stars, the media empire, and the TV chaos—he has to rely on systems, standards, and people who don’t need him in the room to deliver Ramsay-level quality.

That’s leverage.

Let’s break it down:

  • Unit actions: One action → one result (e.g. responding to a guest complaint, plating a dish, inspecting a room)
  • Leveraged actions: One action → many results (e.g. building an engagement circuit, installing a handover protocol, redesigning your org chart to put the right people in the right seat)

Most leaders spend 80% of their week in unit actions. That’s not leadership. That’s expensive firefighting.

Your job is to multiply output—not just manage outcomes.

Roster Check: Are You Still Plugging Gaps?

Want a brutally honest leadership audit?

Pull up last week’s schedule and mark every task as:

  • Low leverage: Reactive, repetitive, delegation-worthy
  • High leverage: System design, capability development, scale decisions

Now ask yourself:

How many hours did I spend doing work only I should be doing?

If you’re constantly “jumping in” to save the day—you’re not leading. You’re just filling holes in a sinking ship.

Urgency feels productive. But it’s where good strategy dies.

From the Floor to the Framework: How Hospitality Leaders Must Evolve

Hospitality eats heroes. And most leaders burn out because they never evolve beyond operational survival.

Here’s the real journey:

  1. Operator Mode – You’re in the thick of it. You’re hands-on. Earning your stripes the hard way..
  2. Specialist Mode – You’ve found your lane—it’s where head chefs, bar directors, ops leads shine—but if you’re still here, you’re still siloed.
  3. Architect Mode – You step back. You design better systems. You scale excellence. You build the rhythm others execute.

Most never make it past Stage 2.

They stay busy. They stay respected. But they don’t build anything that outlives their presence. 

They cling to the delusion of their self-perceived value with white knuckles—gripping the edge of the crevasse instead of stepping back and making themselves replaceable.

Reclaiming the Real Role of a GM or Group Exec

If you're the GM of a luxury hotel, the director of operations across a region, or overseeing a restaurant empire—the job is not to “run the venue.”

It’s to:

  • Design the team that runs the guest experience
  • Make the highest-leverage decisions across departments
  • Spot structural issues before they cost reputation
  • Build a performance culture that sustains without pressure

That doesn’t mean vanishing into the boardroom.

The best GMs and Group Execs are visible. Approachable. Present.

They walk the floor—not to fix things, but to sense them.

To pulse-check energy, not micromanage activity.

Because when your presence inspires clarity, not dependency—that’s leverage.

Your job is to create consistency at scale—across locations, departments, and time zones.

And your value isn’t in how many guest touchpoints you personally handle.

It’s in the delta between how the team performs with you vs without you.

Redefining the Role of Every Hospitality Leader

You don’t have to be a GM to operate with leverage.

If you lead a team—a kitchen brigade, a bar shift, a housekeeping floor—your job is the same in principle:

  • Translate vision into rhythm
  • Shield your team from chaos
  • Spot and fix systemic friction
  • Make excellence feel normal, not exhausting

Ask yourself:

Does my leadership expand or compress the team’s capability?

If it expands it—you’re leading. If it compresses it—you’re controlling.

Final Reflection: Are You Still Fighting Fires?

You’re not stuck because you aren’t putting in the effort. You’re stuck because your architecture can’t hold the standard you want to deliver.

So stop asking, “How do I push harder?”

Start asking, “What system lets my team deliver five-star service—without me standing behind them?”

Because in world-class hospitality…

Every action is on purpose. And consistency isn’t built in the moment. It’s designed upstream.

So—what’s your next leveraged move?

If this hit home, consider subscribing to get the next leadership drop direct.

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